The Little Things That Make a Big Difference in Customer Relationship Management
... those Select Comfort adjustable beds because my spouse and I sleep differently, but we were both uncomfortable on the Rock of Gibraltar in room 221. Here's my point: this lodging chain did the rest right, and got the only thing that truly matters in success with customer relationship management completely wrong. Success with Customer Relationship Management: Basic Competencies Matter As a seasoned market research specialist, I'd guess they wanted to 'check the box ' on all the latest-and-greatest goodies customers say they really like so they could promote a "lodging experience." Not such an awful premise, except they failed ... your customers spend the day poppin' ipubrofen like Pez. We dismiss the mundane. It's definitely more fun to target nifty new add-ons than to become brilliant in the basics, to dream up trick plays rather than running block-and-tackle drills. But when it comes to winning with customer relationship management, it's always the small things that often matter the most. Here's a key question for you: what's the ONE THING that's the very heart of your business- - the number one thing that you have to absolutely, definitely ACE so you can be a smashing ...
Tags: customer relationship management | marketing research | customer marketing |
Tags: customer relationship management | marketing research | customer marketing |